I've been consulting since 2006, helping leading organisations and individuals make sense of their world so they can see clearly what is needed.
I call this work 'Meaning Making' because it is holistic, integrating fields of: strategy (choices and priorities), vision (where you are headed), purpose/mission (the cause), brand (framing/differentiation), opportunities/innovation (tangible projects/changes), and culture/change/values (behaviours/ways of working). I have the perspective of a scientist, a creative problem solver and an artist.
What meaning making can do
Help us unite our organisation
Working with senior leaders at Grameen Foundation post-merger to create a shared story of "who we are", "where we are going" and a unified theory of change.
Help us build a more collaborative organisation
My work with Let's Go is of this sort - spanning leadership development, team optimisation and wider system change.
Help us build the kind of culture we need
Working into Aviva CFO on "Risk Culture", turning their much-loved values into everyday decision making tools.
Help us tell our story so we stand out powerfully
Creating the name/direction of the ethical mining standard Fairmined (in 2009) and the updated brand story GOLD TO BE PROUD OF (2013) including new logo/look.
Help us find values that are meaningful
Involving whole organisations at Lindt UK and USA in process to define new values - agreements of what everyone can expect from colleagues and leaders.
Help us make some hard strategic choices
Working with Premier Marinas on a new strategic framework to make investment decisions and prioritise projects for the long term good.
Help us deepen our emotional connections
Helping Cancer Research UK engage with donors in more personal way, with 'Support a Young Scientist' putting a face on breakthrough research projects.
Help us create a new product or service
A new beer, designed to meet Chinese needs around mealtimes - Harbin Cooling launched nationwide in China in 2012.
Over 75 projects in over 20 countries
Here are a few of the brands and organisations I have worked with.
I highly recommend Richard for any company who needs a collaborative, effective partner with the experience to support organizational development that impacts the business in a meaningful way
Lisa Cloutier, VP Human Resources, Lindt & Sprungli USA
Richard was an exceptional partner in our design thinking process... He inspired our team and we emerged stronger, thinking and communicating better not only within the team but with our institutional partners as well.
Gigi Gatti, Director, Technology for Development, Grameen Foundation
I have engaged Richard and his team on multiple occasions to help with brand vision and company strategy. He has been a true collaborator: committed to our success, flexible with our evolving needs, and working hand in hand with our teams to achieve great output.
Joanne Savage, VP EMEA Marketing, Fitbit
Get in touch
Copyright 2009-2019 Richard Watkins - with thanks to collaborators, mentors and friends
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Any questions regarding this Policy and our privacy practices should be sent by email to firstname.lastname@example.org.
How do we collect information from you?
We obtain information about you when you use our website, for example, when you contact us about our products and services, purchase my products and when you click on links in our emails to our website.
What type of information is collected from you?
The personal information we collect might include your name, address, email address, IP address and information regarding which pages are accessed and when. If you purchase a product from us, your card information is not held by us, it is collected by our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions, as explained below.
How is your information used?
We may use your information to:
process orders that you have submitted
seek your views or comments
record your entries from a web form
notify you of changes to our services
We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.
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Third Party Service Providers working on our behalf:
We may pass your information to our third-party service providers for the purposes of completing tasks and providing services to you on our behalf (for example to process a payment through our online checkout or store your contact details and send you our email newsletter). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond the Let’s Go network for them to use for their own direct marketing purposes, unless we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
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